The 110th National Sugar and Wine Fair in 2024 was grandly opened on March 20th at the Western China International Expo City and Chengdu Century City New International Convention and Exhibition Center. This year's Sugar and Wine Fair innovatively launched four major sections: "Exhibition, Conference, City, and Festival", attracting over 6600 exhibitors from 45 countries and regions. The total exhibition area reached 325000 square meters, setting a record for the largest sugar and wine fair in history. As a barometer and indicator of the food and beverage industry, the Sugar and Wine Fair has become one of the oldest, largest, and most influential professional events in China's food and beverage industry.

Heli Forklift X Chengdu Sugar and Wine Fair

As a globally leading industrial vehicle brand, Heli has once again partnered with Chengdu Spring Sugar Fair, showcasing its intelligent logistics, new energy machines, and key components. Heli showcased its i-series intelligent AGVs, H4 series electric balance weight forklifts, H-series lithium storage vehicle new products, and push-pull devices, highlighting its brand strength of "making the world more Heli" and gaining widespread attention and recognition from the on-site audience.

This Spring Sugar Festival Heli also launched WeChat, Tiktok and other online platform videos, pictures and text simultaneous live broadcast, led the audience to stroll through the sugar and wine festival, punch in Heli exhibition area, directly hit the event of Heli exhibition, and witnessed the innovation and progress of Heli's new product family with the national Heli people and partners. At the Spring Sugar Festival, Heli also innovatively launched IP cultural and creative products such as Hexiaozhi and Hexiaoli, and promoted the innovative expression of Heli brand culture through a variety of online and offline activities, telling the story of Heli brand well.

During the exhibition, the Heli exhibition area was bustling with people coming and going. Merchants from Henan, Shandong, Sichuan, Inner Mongolia, Heilongjiang, Jilin, Liaoning and other places stopped to exchange ideas and negotiate cooperation. Dozens of lithium electric forklift orders were signed on site, achieving multiple cooperation directions such as intelligent logistics and parts. With the help of this grand event, the "circle of friends" of Heli's partners has been expanded, and a continuous stream of momentum has been injected into Heli's product innovation and quality improvement. Together with food and alcohol enterprises, we will explore the future integration and development of the industry!

To achieve its height, one must enrich its foundation; To flourish at its end, one must deepen its roots. Anchoring the goal of building a "world-class enterprise", actively cultivating new quality productivity, vigorously laying out and developing emerging industries, in recent years, we have worked together from industrial vehicles to intelligent logistics, and then to key components, to win the battle of key core technologies, strengthen the new energy whole machine industry, optimize the green high-end component industry, expand the intelligent logistics industry, focus on building a modern industrial vehicle industry system with important influence, promote the transformation and upgrading of our joint efforts towards high-end leadership, intelligent driving, and green development, and accelerate our progress towards the goal of becoming a world-class enterprise!